Sugar Kids and Tough Kids Shoes for Your Little Fashionistas

The coolest way to stand out from the crowd is to make every step

bright and beautiful with the Sugar Kids and Tough Kids  LED

collection from SM.

With this, sneakers make bold fashion statements, light-up training

shoes rock, and little steps glow and glisten. Unlike the LED

footwear of yesteryears, these trailblazing sneakers light up the

whole sole rather than just the heel.

There’s also little need to be anxious about the losing the light.

(All-Lit Up footwear comes in two styles: the Non-Rechargeable

Style with an on-and-off switch and two modes -  still or blinking-

to choose from; and the Rechargeable Style with an on-and-off and

mode switch, a USB cable for charging, minimum 4 hours of

charging, with full 6 hours maximum capacity use on full charge).

Light up the runway in style, Sugar Kids and Tough Kids “ALL

LIT UP” shoes is available at The SM Store – Children’s shoes

department.

Check out Sugar Kids and Tough Kids in Facebook >>>

Facebook.com/SugarKidsAndToughKidsShoes

PRESS RELEASE: Is it Summer Already? Hot Pair JADINE for SM's Parisian and Milanos Brands

One of the freshest and hottest love team in local show business,   is the love tandem of Nadine Lustre and James Reid, together known as JADINE. 

The Hottest Pair: James Reid and Nadine Lustre for Milanos Shoes and Parisian Shoes and Bags

Nadine is sophisticated, classy, and charming; standing out from her contemporaries by being well rounded and approachable – fact that endears her to many of her followers.  While James is young, edgy, and fun; a Filipino-Australian who rose to fame after his success in a local reality show, where fans got the opportunity to know the real person behind the actor.

It is no wonder they have been chosen as brand ambassadors to SM Store's biggest shoes and brands Parisian and Milanos 2016 Collection. 

Nadine and James are officially welcomed to the SM Shoes and Bags family by SVP and Business Unit Head Eugene Saw, AVP for Marketing Rina Bugayong, VP for Merchandising Nico Chu, SM Store VP for Operations Anna Belmonte, SAVP for Merchandising Felanie Lim and VP for Operations Ross Oquialda

Parisian and Milanos fit JADINE's style and fashion choices  ~ from casual to trendy shoes and bags, the collection includes a reboot of styles, chic inspiration, and sports motifs.  These are designed for today’s generation of young and sophisticated shoppers, who are as passionate about their sense of style, as well as comfort and money.

Nadine’s fashion choices are as wide and varied as the characters she plays.  From updated classics to trendy street looks, her top picks in this year’s Parisian Shoes Spring 2016 show how she loves to play it up when it comes to her personal style.

For bags, Nadine opts for small handbags, which she can carry from day to night to hold her essentials. When she wants things more laid back and casual, she goes for bags accented with fringes for an instant Boho-chic.

James, on the other hand, represents the new generation of young gentlemen – sincere, cool, with an overall great personality that matches his great looks.  Ever the cool dude, James loves the casual styles and comfortable fit of Milanos shoes.  He transcends from boy-next door to ultimate heartthrob with casual styles in blues and browns.

 

Parisian Shoes and Bags and Milanos Shoes are available at the Shoes and Bags Department of all SM Stores nationwide.

Get connected with Parisian Shoes and Bags and Milanos Shoes through Parisian Shoes and Bags and Milanos Shoes on Facebook and @SMParisian and @SMMilanosShoes on Twitter and Instagram.