Saturday, May 28, 2016

PRESS RELEASE: Enjoy the Magic of Movies at SM Cinema

What makes an amazing movie experience?
Aside from the unforgettable film, the overall watching experience is equally as important.

There is nothing like viewing films in cinemas with wall to wall giant screens, state of the art picture quality and a world-class sound system.

Look forward to an exciting line-up of blockbuster, adventure films coming this June, such as the Teenage Mutant Ninja Turtles: Out of the Shadows and Finding Dory ~ in the most immersive, larger than life movie experience at IMAX or indulge in the comfort of your personalized theatre at Director’s Club Cinema.


Whether 2D or 3D, IMAX’s state of the art dual projection system delivers crystal clear, life-like images that create a visual feast so real, as if the moviegoers are part of the movie. IMAX’s digital re-mastering enhancement process also makes the images 60% brighter and 40% greater in contrast than any other regular cinema.

With its wall-to-wall, ceiling-to-ceiling curved screen, IMAX fills even the viewers’ peripheral vision with increased viewing angles up to 70 degrees than regular cinemas

IMAX moviegoers also get to enjoy spacious private spaces, own ticket booth and snack counter.


However, if you prefer small, intimate private screenings with friends or colleagues, the Director’s Club Cinema (DCC) is for you. 

With only 40-50 seats per theatre, the DCC is a perfect retreat from jam-packed movie houses. Yet, screen size of each room equals that of a regular cinema, the Dolby sound system creates powerful, moving audio through their overhead speakers. 

It’s the best way to avoid large crowds and indulge in a luxurious movie experience at your very own private theatre. Here, you can sink into your personal and plush leather recliner, and enjoy a complimentary bowl of freshly popped popcorn.

With its own concierge and lobby, one is sure to enjoy the exclusivity DCC offers.

If still craving for a movie snack, you can select from a specially created menu for DCC guests – a quick push of a button summons your own butler to receive and conveniently deliver the order to your seat -- all while watching the movie of your choice.

Expand your movie horizons at the IMAX Theatres or step into luxury cinema at the Director’s Club Cinema, and enjoy the innovative and personalized theatre experience at SM Cinemas.

Purchase your tickets now at or dial 470-2222 for more information. Follow and like SM Cinema on twitter @SM_Cinema or on facebook at


IMAX Theatres are located at SM Aura Premier, SM Mall of Asia, SM Megamall, SM City North EDSA, SM Southmall, SM City Clark, SM City Cebu and SM Lanang Premier.

Director’s Club Cinemas are located at the SM Mall of Asia, SM Aura Premier, SM City BF ParaƱaque, SM Megamall and SM Seaside City Cebu.

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