Saturday, April 23, 2016

PRESS RELEASE: SM Beauty Ball 2015 ~ MakeOver Masters

The SM Beauty recently celebrated the work of six Makeover Masters, giving them recognition as artists in the Makeup Industry who have turned their craft and talent into a profession.

Held at the Makati Shangri-la Hotel, the event presented SM Beauty’s Makeover Masters 2016 with their best supportive muses: Cristine Duque with Denise Laurel, Denise Ochoa with Jodi Sta. Maria, Jake Galvez with Vice Ganda, Mickey See with Jolina Magdangal, Robbie Piñera with Anne Curtis, and Jigs Mayuga with Chesca Kramer.
SM Beauty also paid tribute to the country’s original Makeover Masters --Fanny Serrano, James Cooper, and Jesi Mendez, who were awarded as pillars and pioneers of the beauty industry.
  • Fanny Serrano considers it as his strength as he has seen “the transition of changes in make-up artistry” and at this point, he still “wants to continue learning.” Working in the beauty industry for over 45 years with some of the country’s most beautiful and stylish women, he says that through the years, he was “able to see the real meaning of beauty, and that is --confidence.”
  • James Cooper, on the other hand, has worked with several Hollywood celebrities and was the first Filipino to introduce air-brush makeup in the Philippines. What truly makes him happy is that he gets “to share my knowledge and earnings. I am happy that a lot of talented hairstylists and makeup artists are passionate in what they do, and that I also learn from them.” For James, “beauty is like the light that comes from your heart, adding that “women should wear makeup because it makes them feel good.”
  • Jesi Mendez says that, “beauty is when you look at things beautifully. When you have confidence and a positive outlook, you will always look beautiful.” After three decades in the salon industry, Jesi would like to share with young artists “not to work for money but to work because they love what they do.”

Joining in the festivities were other top makeup experts who have worked in film, fashion, commercial, bridal, and who have made beauty their business. Each one received a PRO-Card, which entitles the bearer to discounts and perks from the store. The SM Beauty Section is the first and only retailer to offer such a privilege to these professional artists.

SM Beauty paid tribute to the original Makeover Masters and beauty industry pioneers Fanny Serrano, James Cooper, and Jesi Mendez during the Beauty Ball.  They are shown with Watsons Marketing Director Viki Encarnacion, Managing Director Robert Sun, and SM Retail Pres. Jorge T. Mendiola
“Real beauty comes from the goodness of the core. It's the sum of what is in your head, heart, and gut,” says Makeover Master Robbie Piñera with muse Anne Curtis. Robbie, who has worked more than seven years in the industry was given the privilege to work abroad for Rogue cover in Paris and Tokyo, a fashion editorial in London and more.
“Everything can be beautiful, you just have to see beauty in everything,” says Makeover Master Denise Ochoa with muse Jodi Sta. Maria. Denise has been in the makeup and hairstyling industry since 1999. She is the talent behind Kathryn Bernardo, Jodi Sta. Maria and Toni Gonzaga, and has mastered the art of seeing the beauty in everything, and enhancing instead of transforming.
 “Compassion, empathy, and kindness are and will always be what makes a woman beautiful,” says Makeover Master Cristine Duque with muse Denise Laurel. Cristine is a famed makeup artist to stars like our very own Miss World, Megan Young, and Jennylyn Mercado. Celebrating her 26th year in the beauty industry, she takes pride in her very sophisticated, clean and feminine touch in doing makeup.
“It is important for the artist to get to know the client’s personality,” says Makeover Master Jake Galvez with muse Vice Ganda. “ This will make the client feel more comfortable, allowing her innate glow will shine through.” Mentored by his uncle, Tony Galvez, as well as other cosmetology trainings abroad, Jake has come up with his own unique style that made him one of the best young make up artist in the country. Some of his regular clients include Marian Rivera and Andi Eigenmann.
“Trends may come and go but true beauty, comes from within,” says Makeover Master Jigs Mayuga with muse Chesca Kramer.  Jigs is the expert at work behind the glorious faces of personalities like Bea Alonzo and Shaina Magdayao, and is known to make sure the make up is perfect for their face symmetry as well as their skin condition.
“I don't put makeup to change the way a person looks, but to highlight and enhance her own beauty,” says Makeover Master Mickey See with muse Jolina Magdangal. Mickey has been in the industry for over a decade, making his clients like Liza Soberano and Jolina Magdangal. Known for his glamorous smokey eyes, he won the Make up Artist of the Year Award in 2010 together with Lourd Ramos and Claire Diokno.
Model Phoemela Baranda

Justin Quirino, Robby Carmona, and Janeena Chan
Fashion Stylist Sidney Yap
Martin De Leon and Andi Eigenmann were special guests of Makeover Master Jake Galvez
GMA Artist Bianca Umali
Model Monika Sta. Maria brings elegance to the SM Beauty Ball red carpet
Laureen Uy, Kryz Uy, and Nicole Andersson
 Renowned hair and makeup artists Bambbi Fuentes and Maya Jones
Beauty mavens Edwin Samot, Lourd Ramos, and Ness Astilla
One of the best makeup artists in the industry, Pong Niu at the SM Beauty Ball with husband Fred
Albert Kurniawan, who is known for his Balinese style makeup, at the SM Beauty Ball.
Makeup artist Jasmine Mendiola with Paolo Bernaldo

After holding the Beauty Ball for the professionals, SM Beauty will hold the biggest Makeover Event in the country at the Mega Fashion Hall on May 7 and May 8, 2016. Participants can get a free makeover and beauty discounts and witness the beauty show featuring the craft of the Makeover Masters 2016.

Check Facebook ( and Instagram page (@smbeautyph) for more details.


Do You Feel the Summer Heat? Time to Head to Toy Kingdom for some SUMMER FUN Shopping

Summer heat is on...  And now is the time to do serious beach bumming and frolicking.

This summer, there’s more fun in the sun with Toy Kingdom’s collection of amazing toys for the great outdoors. Inspired by well- loved characters such as Star Wars, Marvel, Frozen, Disney Princess, Minnie, Peppa Pig and Paw Patrol, these are perfect making a splash in the pool, lounging outdoors, or riding the streets.

There are cool inflatables in colorful fun filled designs, cute kiddie pools, as well as frame pools that are easy to assemble and come in huge sizes for the entire family. Toy Kingdom also has swim essentials, floaters, splashers, beach toys, water guns and bubble blasters for a real water fun adventure.

Kids can also enjoy an amazing ride with Toy Kingdom's collection of wheels, pedal toys and cruisers. There are bikes, trikes and scooters that come in different colors and sizes. There’s also more fun outdoors with play sets and furniture.

These finds and more summer treats are available at all Toy Kingdom Express outlets in SM Stores and Toy Kingdom stores in most SM Supermalls. Also visit; ToyKingdomPH at Facebook, Twitter and Instagram; #TKGoOutandPlay.

Summertime is playtime, and there’s a lot of action at the Hot Wheels Epic Race Qualifying rounds on April 16-17 at SM BF Parañaque, April 23-24 at SM San Lazaro and Semi Finals on May 14 and Finals on May 15 both at SM Mall of Asia.  The Boom Co Blast Better Summer Explosion Finals, on the other hand, will be held on April 22-23 at the SM MOA Music Hall.

It’s also a great time to meet new toy friends. Peppa Pig will have a Meet & Greet on April 16-17 at SM Megamall Atrium and April 20-21 at SM North Edsa City Center.

Other characters kids can Meet and Greet:  Paw Patrol on April 29 to 30 at SM MOA Music Hall; Power Rangers Dino Charge on April 30-May 1 at SM MOA Main Mall and on May 6-8 at the SM Megamall Event Center; and Shopkins Shopville Manila, which will also have a swapkins and dress up on May 6-8 at SM MOA Atrium.