PRESS RELEASE: Is it Summer Already? Hot Pair JADINE for SM's Parisian and Milanos Brands

One of the freshest and hottest love team in local show business,   is the love tandem of Nadine Lustre and James Reid, together known as JADINE. 

The Hottest Pair: James Reid and Nadine Lustre for Milanos Shoes and Parisian Shoes and Bags

Nadine is sophisticated, classy, and charming; standing out from her contemporaries by being well rounded and approachable – fact that endears her to many of her followers.  While James is young, edgy, and fun; a Filipino-Australian who rose to fame after his success in a local reality show, where fans got the opportunity to know the real person behind the actor.

It is no wonder they have been chosen as brand ambassadors to SM Store's biggest shoes and brands Parisian and Milanos 2016 Collection. 

Nadine and James are officially welcomed to the SM Shoes and Bags family by SVP and Business Unit Head Eugene Saw, AVP for Marketing Rina Bugayong, VP for Merchandising Nico Chu, SM Store VP for Operations Anna Belmonte, SAVP for Merchandising Felanie Lim and VP for Operations Ross Oquialda

Parisian and Milanos fit JADINE's style and fashion choices  ~ from casual to trendy shoes and bags, the collection includes a reboot of styles, chic inspiration, and sports motifs.  These are designed for today’s generation of young and sophisticated shoppers, who are as passionate about their sense of style, as well as comfort and money.

Nadine’s fashion choices are as wide and varied as the characters she plays.  From updated classics to trendy street looks, her top picks in this year’s Parisian Shoes Spring 2016 show how she loves to play it up when it comes to her personal style.

For bags, Nadine opts for small handbags, which she can carry from day to night to hold her essentials. When she wants things more laid back and casual, she goes for bags accented with fringes for an instant Boho-chic.

James, on the other hand, represents the new generation of young gentlemen – sincere, cool, with an overall great personality that matches his great looks.  Ever the cool dude, James loves the casual styles and comfortable fit of Milanos shoes.  He transcends from boy-next door to ultimate heartthrob with casual styles in blues and browns.

 

Parisian Shoes and Bags and Milanos Shoes are available at the Shoes and Bags Department of all SM Stores nationwide.

Get connected with Parisian Shoes and Bags and Milanos Shoes through Parisian Shoes and Bags and Milanos Shoes on Facebook and @SMParisian and @SMMilanosShoes on Twitter and Instagram.

 

 

 

 

 

PRESS RELEASE: Anne Curtis’ Guide to Summer Travel Essentials

You’ve filed for leave, booked your tickets, reserved the hotel and mapped out your itinerary. Perhaps the only thing you have to do now is pack—arguably the most stressful thing you have to do before you go off your much-awaited summer jaunt.
 

So take your cue from Anne Curtis, Brand Ambassador of American Tourister Philippines, whose busy lifestyle, wanderlust and love for the season has narrowed it down to the most useful travel must-haves for the season. Between jetting off to Australia to spend time with family, wanting to explore Hamilton Island or the Northern Territory or even checking off Nepal this year on her summer go-to list, here are some of her summer travel essentials.

Sunnies

What would summer be without a nice pair of sunglasses? Whether you’re sunbathing on a sunny coast or touring exotic new locales, nothing says relaxed sophistication than a sun-drenched photo of yourself sporting your favorite pair.

 

Sunblock
It’s summer after all—so expect the rays to beat down. Be sure to slap on a lot of sunblock to protect yourself as you lounge by the shore or walk the streets of a new a city.
 

The throw-on dress

Pack one of the most versatile pieces you can possibly bring on any trip—a simple, airy shift dress can be work with comfortable flip-flops or sandals for a leisurely stroll, over swimwear as a cover-up or if accessorized right, becomes a simple, night-out look.

 

The all-around clutch

Pack your daily essentials into a roomy clutch that can carry your passport, tickets, wallet, cellphone and all your other must-have travel essentials that you want easy access to. Not only will you know where to find everything as you rummage through your carry-all, it can double as a handy little clutch for nights out.

 

Your cellphone
It has a camera, first of all—so you can easily take memorable snaps from your trip for posterity and doubles as an entertainment source for all your favorite films and music. On a more practical note, it helps to have your phone with you (even when on vacation) just to make sure that you can communicate in the event of an emergency.

 

A good book

It’s a great way to pass the time while waiting for flights and it’s an absolute essential as you try to soak in the seaside rays.

 

Your favorite swimwear

The great thing about this season is the sheer variety of swimwear options that you have at your fingertips. A bikini, a one-piece, a tankini, rashguards, board shorts, you name it. They’re pretty lightweight so you can easily pack as many as you want.

 

Your dependable luggage

Speaking of packing, you’ll need a trusty, dependable yet fashionable suitcase that’s sturdy enough to withstand even the longest of flights and keep your precious travel essentials tucked neatly (and safely)  away until they’re ready for use. Choose one in a lively, bright hue, like the limited edition HS MV+ Landmark Prints line from American Tourister, which is available in fun, candy colors, to make it easily recognizable as it emerges from the baggage carousel. And when it comes to the most convenient soft case options, Gelato goes easily on the overhead compartments or as conveniently checked-in while  the Buzz backpack line and Jiffy Duffle line comes in stylish, understated hues perfect for sightseeing.

 

For Anne, American Tourister has always been her go-to pick for all her travel needs—a brand that has been trusted through the years by travellers for its dependability and exceptional style and allows her to check off one less thing on her travel to-do list.

As for Anne’s perfect summer day?

“Lying down on a beautiful beach, getting a tan and reading an awesome book and just eating ice cream,” she shares.

And if you keep her summer travel essentials in mind as you pack for your perfect summer day, all you have to worry about now is choosing your ice cream flavor and finding that perfect Instagram filter to capture the moment.

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Available in American Tourister Retail Stores and in leading Landmark, Robinsons, Rustan’s, Metro Gaisano and SM Department Stores nationwide. Follow us on Facebook: AmericanTouristerPh | Instagram: @americantouristerph | Twitter: @amertouristerph